NDTV Good Times turns 5

New Delhi :NDTV Good Times, the flagship channel of NDTV Lifestyle, part of the NDTV Group completes five hugely successful years on September 7, 2012. Launched in 2007, NDTV Good Times embarked on a journey into the hearts of the audiences, breaking conventional barriers and establishing a niche for itself in the lifestyle genre.

NDTV Good Times continues to enjoy its position as the number one lifestyle channel in the country, with Highway On My Plate, Kingfisher Calendar Hunt, I’m Too Sexy, Heavy Petting, Band Baajaa Bride, Chakh Le India and No Big Deal as its most popular and loved shows.

Taking the celebrations to the audiences, the channel announced the launching of new shows in the coming months. While the second season of the popular food show Vicky Goes Veg and the new season of Aditya Bal’s Chakh Le series are scheduled for September, October will see The Kingfisher Calendar Hunt back in its fourth season, hotter than ever before.

The channel will also foray into the all new segment of home décor with the introduction of two completely novel shows – Whole New World, and Living Right Royally, under the Royal Reservation brand umbrella.

Expressing her joy on the completion of this milestone, Smeeta Chakrabarti, Chief Executive Officer, NDTV Lifestyle, says, “NDTV Good Times is seen as the pioneer and leader of lifestyle in India and our intention is to maintain that position. As a team, we have endeavoured to offer novel and trend setting content to our viewers. This year will see more innovative programming, with our foray in to clutter breaking home segment programming, and as custodians of Indian Lifestyle, our soon to be announced Lifestyle Awards in November.”

NDTV Good Times has offered world-class, aspirational lifestyle programming across platforms and media that advocates living large – from food, fashion, luxury to wellness, travel and technology. Offering fresh, creative content while constantly working with new, engaging out-of-the-box formats, the channel has covered every aspect of the lifestyle genre to portray and cater to an increasingly global India. NDTV Good Times is not just for television, and is focused on building tribes around special interests and passions across content and genres.

Shibani Sharma Khanna, Channel Director, NDTV Good Times added, “We are elated to turn five. NDTV Good Times has always strived to offer the best programming and we have managed to raise the bar higher with each offering. We promise to offer more vigour, zest and diversity with new formats and genres in the coming year and would like to thank our viewers for their constant love and support.”

Projit Chakrabarti, Head, Marketing Services, NDTV said, “On the back of our genre defining programming and clutter breaking content initiatives, we’ve literally created a new season – summer, spring, autumn, winter and Good Times. And one need only tune-in, log-on or walk-in to live the good times.”

Hosted by celebrated Chef Vicky Ratnani, the second season of Vicky goes Veg will premiere on 23rd September, a half an hour show every Sunday at 9:30 PM and will take the viewers through the unexplored world of vegetarian food, bringing simple and alluring recipes to your television screens. The new season of Chakh Le – Kachcha Raasta will see Aditya Bal travelling in search of traditional Indian recipes from 9th September.

In the last five years, NDTV Good Times has won several programming awards at the Indian Television Academy Awards, the Indian Telly awards & The World Media Festival for key shows & interstitials like Highway On My Plate, No Big Deal and Making of The Kingfisher Calendar. Judged as the ‘Best Fashion & Lifestyle Channel’ at the ITA (Indian Television Academy) awards for two consecutive years, NDTV Good Times is also the market leader in food & travel programming with a strong Indian connect.

Beamed directly across international markets such as US, Singapore, Sri Lanka, Mauritius and Maldives, the channel is present across all major analogue cable markets & all six DTH platforms in India.

NDTV Good Times will air award winning shows like No Big Deal (Best Travel Show at Indian Television Academy Awards 2009), Highway on my Plate (Best Travel Show at Indian Telly Awards 2008, Best Celebrity Cookbook Award at Gourmand World Cookbook Awards, best use of sponsorship (Silver) at Goafest 2012 Media Abby’s for show integration with google mobile services), Royal Reservation (Best Travel Show at Indian Telly Awards 2010), I’m Too Sexy For My Shoes (Best Lifestyle & Fashion Show at Indian Telly Awards 2010), Chakh Le India (Best Cookery Show at Indian Telly Awards 2010), Band Baajaa Bride (Best Lifestyle & Fashion Show at Indian Television Academy Awards 2011 & Indian Telly Awards 2011), 10 Things to do before you say bye (Best Travel Show at Indian Television Academy Awards 2010 & 2011, Outstanding Broadcast Feature at Visit Britain Media Awards 2011 (apmea) among others on 7th September.

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