Leading Asian media and broadcast major New Delhi Television Limited (NDTV) has announced its entry into the Singapore broadcast market on the SingTel’s mio TV platform. NDTV 24×7, India’s leading English news channel and NDTV Profit, India’s no.1 business channel, will be available on mio TV starting November 1, 2007.
“The launch of our channels in Singapore is another milestone in our objective to reach out beyond the domestic market to Indian expatriates and to all those who have a deeper commercial and cultural interest in the news and stories from the sub continent,” said Rahul Sood, Head of Distribution & Affiliate Sales, NDTV, “SingTel mio TV’s innovative approach to pay TV will allow subscribers simple and inexpensive access to our channels” he added.
“SingTel mio TV is delighted to partner NDTV who is the leading broadcaster in India. We are sure the Indian community would be very excited about the launch of NDTV 24×7 and NDTV Profit that continuously provide compelling and innovative programming that is relevant to their interests,” said Low Ka Hoe, Director of mio TV and Content.
Launched in 2003, NDTV 24X7 is the flagship English news channel and the market leader with an unrivalled reputation for excellence. The channel is home to a team of award winning journalists who spearhead the news campaign- Dr. Prannoy Roy, Barkha Dutt, Vikram Chandra among others. The channel produces original content such as documentaries and special reports and showcases award winning programs like “We the People” and “The Big Fight.”
NDTV Profit, a 24-hour business channel, has established new standards for simple, clear and transparent reporting on the world of business since its launch in 2005. NDTV India has a large number of journalists covering the action from the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). It also covers the latest business deals and acts as a platform for companies to give their public results, with growth rate, net profit etc. The channel also has to its credit the launching of a video screen at the BSE building on December 14, 2006.