NDTV Convergence to Use Pramati's Tell-a-Friend Application

Pramati Technologies, a leader in delivering next generation internet applications has announced that NDTV Convergence has selected its Tell-A-Friend (TAF) a Word of Mouth Application Internet application to promote their online content and expand consumer visibility across all verticals.

The technology deployment will enable NDTV and their thousands of users share their favorite NDTV content through email, instant messengers (Chat), blog, social networks, and bookmarking sites through Tell-A-Friend button.

TAF has the capability to pick up relevant content from a webpage and make content rich messages with excerpt text and photo of the story. This application results in building attentive audience based on personalized recommendation.

Speaking on the partnership with Pramati, Sanjay Trehan, CEO, NDTV Convergence says “NDTV.com is one of the first portals to implement Tell-A-Friend across its verticals. Till recently we have received over 10,000 content referrals through the application. We believe this unique social marketing offering will prove to be effective means in delivering value to our customers and increasing content circulation.”

“The NDTV experience strengthens our belief that in the age of Web 2.0 Tell-a-Friend can make a significant impact on the existing marketing imitative of online portals,” says Jay Pullur, CEO of SocialTwist. “By having users promote content so easily, NDTV is creating many Citizen Evangelists for their content.”

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