NDTV Convergence has announced its partnership with iXiGO.com for poweringairfare searches on NDTV.com .NDTV’s flight search, powered by iXiGO.com, will enable users to search lowestair fares in real-time across all airlines and airports in India, and book themdirectly on airline websites, effectively by-passing travel agencies and savingon booking fees charged by travel portals.
The newly launched NDTVtravels.com is a first of its kindtravel supermart, aggregating niche players to provide the consumer with acomplete travel shopping experience. NDTV Convergence partnered with iXiGO.comfor its flight search because of its promising business model, a disruptivemeta-search technology that helps users access deals from multiple travel sitesand presents unbiased information, allowing for better travel buying decisions.With its innovative offerings, iXiGO’s flight search engine will strengthen NDTVConvergence’s leadership in online and mobile media, extending their bouquet ofofferings to online travel.
Announcing the partnership, Sanjay Trehan, CEO NDTVConvergence commented,
“NDTV Convergence is pleased to partner with iXiGO.com topower the fare search on its travel portal. We are always on the lookout for partners who believe in our vision of constantinnovation to satisfy changing user behavior and prepare for disruptivebusiness models. This partnership fitswell with our philosophy of delivering valuable, unbiased, real-timeinformation to our users.”
Aloke Bajpai, founder and CEO of iXiGO, added, “NDTVConvergence’s visionary leadership has proven its commitment to innovation bychoosing to partner with iXiGO. We are committed to delivering the mostpowerful and feature-rich airfare search engine in India to users on NDTV.com . Thispartnership is a significant milestone for iXiGO’s success and growth.”
NDTV Convergence Ltd., a 100% subsidiary of NDTV Networks Plc, is a leading web 2.0 company. The company develops exclusive content for cross media platforms such as internet, mobile, ITV and IPTV. NDTV Convergence operates along with other leading verticals, namely, NDTVProfit, NDTVGoodtimes, NDTVMovies, NDTVTravels, CricketNDTV.com, NDTVArabia, NDTVImagine, NDTVCooks and NDTVGadgets. The bouquet covers an entire gamut of news and beyond encompassing recipes, travel, entertainment, shopping, books, health, gadgets and special features.