Expanding its reach in the US, New Delhi Television Limited (NDTV), India’s leading News broadcaster has partnered with Time Warner Cable to launch India’s premier News channel, NDTV 24×7. NDTV 24×7, the only Indian News channel on TWC, is now available for TWC subscribers in New York City, including the boroughs of Brooklyn and Manhattan, Los Angeles and in Dallas, Austin & Rio Grande Valley region in Texas as part of their South Asian premium packages.
Vikram Chandra, Group CEO, NDTV Group said, “NDTV is delighted to partner with Time Warner Cable to bring its content and the election to an even wider audience in the US. The US is a very crucial market for us and the launch of the channel on TWC is a testimony to the trust that our affiliates and viewers from all over the world have shown in our brand and our quality over these years. NDTV, today, is available in 17million HHs across 75 countries outside India and now looks forward to serving the TWC HHs with the same award-winning programmes and keeping them abreast with the constantly evolving events in India.”
“We are happy to be the only Indian news channel to be available on TWC and that too right in the middle of the elections. A Time Warner cable subscriber in these regions can now watch the channel by either subscribing to the Hindi Pass Plus or the Passport Pack,” added Rohit Jaiswal, AVP, Network Distribution & Affiliate Sales.