NDS, the leading provider of technology solutions for digital pay-TV, today announced that the company is increasing its presence in Korea with the opening of a new, expanded sales, support and R&D operation in Seoul.
“NDS has had sales, support and research and development facilities in Seoul for over 6 years. The Seoul operation has now grown to more than 120 employees’ Sue Taylor, VP and General Manager of NDS Asia Pacific said.
Rapid expansion in the broadband and pay-TV industry has seen Korea forge ahead as the digital hub of Asia. Korea is moving rapidly towards full digitization, with government initiatives promoting 100% digital conversion by 2012. The encouragement of greater competition and consumer choice in pay-TV and broadband markets is expected to accelerate uptake of digital solutions.
Korea is regarded as a global leader in the consumer electronics industry and is home to many of the world’s premier suppliers of set top box technologies.