NBC Universal and appssavvy, a direct sales team for social media applications has announced a strategic advertising partnership. Under the agreement, appssavvy is the exclusive advertising sales team for the NBC News iCue social media application launching to Facebook this month.
NBC News’ iCue is a fun, innovative learning environment built around hundreds of historical videos from the NBC News Archives. In addition to video, iCue includes games and activities correlated to courses in U.S. history, U.S. government and politics, and English language and composition, and more. Created by NBC Learn, the educational arm of NBC News, iCue stands for Immerse, Connect, Understand and Excel.
“iCue is a groundbreaking digital media platform that combines both social networking and gaming with compelling NBC News video content in a free, online collaborative learning environment for students and lifelong learners,” said Adam Jones, senior vice president of network development NBC News. “Extending iCue to the social networks space is the next logical step in its evolution. Our partnership with appssavvy and its strong and experienced sales team focused on contextually-relevant and out-of-the-box creative campaigns is exactly the relationship we need to bring iCue’s marketing potential to leading brands and agencies.”
“NBC Universal’s selection of appssavvy is a strong endorsement of our efforts during the past year to connect social media applications with Fortune 500 advertisers,” said Michael Burke, founder and president of appssavvy. “Our vision has been simple: bring together social media application developers and publishers with brands and agencies. We’ve experienced significant success and the addition of NBC News’ iCue to our extensive list of application partners is an exciting opportunity to push the space forward in a big way.”
NBC News has been a leading source of global news and information for more than 75 years, first on radio, and today via broadcast and cable television, the Internet, radio and cell phones. Operating around the clock with bureaus in key cities in the United States and overseas, NBC News provides immediate coverage and in-depth reporting of major events to a worldwide audience.