NBC Universal Inc.has announced to launch its popular SCI FI channel in Japan in April 2008.
“We believe that the launch of Sci Fi channel will be an exciting and enticing development for subscribers in Japan’s pay TV market”, said Taichi Fukuda, Managing Director, Japan & Representative of NBC Universal International said.
NBC Universal has decided to acquire Jupiter Telecommunications’ subsidiary company, JSBC2 which will facilitate the company to launch Sci Fi channel on J COM network.Under the terms of the agreement, NBC Universal will acquire 100% of the equity of Jupiter Telecommunications’ subsidiary company, JSBC2, which currently holds the broadcasting license for Reality TV on the SkyperfecTV platform in Japan.
“We are delighted to announce launch plans for our first NBCU Global Networks’ channel brand in Japan, which is one of our priority markets for international expansion. We are confident that with our incredibly popular Sci Fi channel, we will deliver a strong brand that resonates with local audiences”, Roma Khanna , President of Global Networks & Digital Initiatives ,NBC Universal said.
Building on JSBC2 and its current TV operations on the SkyPerfecTV platform and carriage agreement with J:COM as a basis, NBC Universal’s Global Networks division plans to launch their top-rated brand, Sci Fi Channel, in Japan in the Spring of 2008. Sci Fi is a highly prestigious channel brand which is currently the #4 entertainment network in the U.S. cable TV market and is aired in over 30 countries around the world.
The acquisition by NBC Universal and the launch of Sci Fi in Japan represents a further step in NBCU’s strategic commitment to expand international operations into priority markets, announced in April by Jeff Zucker, President and CEO, NBC Universal, and Peter Smith, President, NBC Universal International.
NBC Universal’s international channels expansion strategy was notably augmented by the recent acquisition of Sparrowhawk Media, including the international Hallmark channels. The acquisition, alongside an already active schedule of planned NBCU channel launches, will dramatically boost the size of NBCU Global Networks to around 60 channels by the end of 2007.
Global Networks, under the leadership of Roma Khanna, President of Global Networks & Digital Initiatives, plans to significantly boost the revenues of its international cable channels, including the Sci Fi, 13th Street, Studio Universal and Universal Channel brands, over the next two to three years.