National Geographic Home Entertainment has announced a new partnership with Target Entertainment Group for the marketing and distribution of National Geographic’s DVD products in the United Kingdom and Ireland. The three-year deal will introduce at least eight new titles into the marketplace by the end of December 2008, with additional titles to be added early in 2009.
Target will launch a range of National Geographic titles this fall, including the release of several Blu-ray discs, which will showcase the quality and substance of National Geographic’s programming. The first Blu-ray titles scheduled for release are “Amazing Planet,” “Stonehenge Decoded,” “Incredible Human Machine” and “Into the Wilderness.” Other DVD titles out by year-end include “Sea Monsters: A Prehistoric Adventure,” “Forces of Nature,” “Into the Great Pyramid” and “Planet Carnivore.”
“The U.K. is an extremely important market for us, and we are delighted to have Target representing National Geographic’s award-winning DVD products in this region. Target’s expertise in documentaries and distribution makes them a great partner for our titles as we continue to expand our Home Entertainment DVD business in the U.K.,” said Julie Bellonte, senior vice president, National Geographic International Home Entertainment.
“We are excited and proud to be representing one of the most recognized and trusted media brands in the world. National Geographic has a vast catalogue of amazing programming, which we are looking forward to bringing out on DVD and Blu-ray for the first time,” added Duncan Sibbald, director of U.K. DVD at Target Entertainment Group.
Target Entertainment Group is a leading international production and rights management business. With offices in London, New York and Los Angeles, it produces content and manages rights and brands. Target Entertainment Group was formed by CEO Alison Rayson as an international TV distribution company in 1998. In 2004 it launched entertainment production, licensing and home entertainment divisions. Since then it has expanded further by setting up a children’s and family production division and a feature film investment and sales arm. In 2007 Target acquired U.K. distribution company Minotaur International, followed by leading U.K. drama production company Greenlit Rights in early 2008.