Kantar Media has announced the appointment of Nathalie Zimmerman-Nénon to the new role of Managing Director of its global Sport business.
An established research partner to blue chip brand owners, rights owners and agencies, Kantar Media’s Sport division is a global leader in understanding fan behaviour by measuring the value of sports properties and the marketing effectiveness of sports sponsorship.
Nathalie has +25 years of international experience and has worked across all aspects of the sports industry. She started her career at Mars Confectionary and went on to work for M6 Group and Sportfive International before launching her own consulting business.
Nathalie said: “As the value and appeal of sports content is rapidly expanding its global reach, clients increasingly expect consistent international insight-led solutions. I look forward to working with the team in the continued development of our global offer and in bringing our clients joined-up solutions from across Kantar and WPP.”
Nathalie will be based in London and will report to Richard Poustie (CEO TGI, Custom & Sport at Kantar Media).