myPhotopipe.com, Inc. , a web-based online provider of digital photo processing and related services, has announced that it has completed several wide-ranging initiatives designed to further its position as the online processor of choice for serious digital photographers.
In October 2007, the Company retained Zero Gravity Design Group, which is based in New York City, to overhaul its web site to reflect myPhotopipe.com’s sharpened focus on digital imaging and high-quality prints. The resulting redesigned site uses a “No T-shirts. No Mugs.” positioning to distinguish the Company from photo processing services that emphasize photo-imprintable products.
The new web site was “beta” launched in late January 2008 and became fully operational in February. During the first full month following the re-launch of the web site, traffic achieved records across the board. myPhotopipe.com registered more than three million hits in March, a record for any month, a 29% increase over the month of February 2008, and almost double the number of hits received in the corresponding prior-year period. More than 16,000 new users bookmarked the site during March, and approximately 4,800 copies of the Company’s online ordering software were downloaded.
According to data recently released by industry association PMA, the Company’s timing is excellent. For the twelve months ended January 2008, the number of prints made from digital images rose 25%, while prints ordered from an online service rose 58%, when compared with the previous year. Prints made at home declined, while prints made at retail locations posted a modest 2% gain.
“We have always believed that the Internet represents the future for digital photo processing,” commented L. Douglas Keeney, Chief Executive Officer of myPhotopipe.com, Inc. “Industry data confirms this month after month. This is why we undertook these major initiatives. We want our customer experience to be unique, and our goal is to have the ‘richest’ catalog of online options in the industry. With the surging popularity of digital photography and the increased use of the Internet as a means of ordering prints, our timing has been superb.”
“iTunes today announced that it has surged past Wal-Mart as the #1 retailer of music. It took almost five years for the Internet to unseat bricks-and-mortar retailers in music. We believe digital photo processing is in the early stages of the same transition, and myPhotopipe.com is well-positioned to capitalize on this trend,” concluded Keeney.