The TVC titled ‘Ayega, Ghar Baithe Payega’ communicates the benefits of convenience and ease of shopping online at Myntra.com. The TVC truly establishes Myntra.com as the online fashion destination and positions it as one of the country’s most comprehensive online fashion stores.
The commercial was first launched on Myntra.com’s social media platforms Youtube and Facebook before being aired across major TV channels starting November 30, 2013.
Demystifying the inbuilt inertias of shopping online, Myntra.com’s latest ad gives an innovative treatment to educate and captivate the audience on the perks of online shopping over offline.
The ad showcases a mammoth parcel being carried across crowded streets by a large number of Myntra delivery boys. The parcel gets ferried across the river, over the bridge and through tiny lanes to reach its final destination. The parcel upon arrival unveils the numerous fashion apparel and accessory options that Myntra.com offers its customers, reiterating its position as the one-stop-shop for fashion. The catchy background score picks pace through the journey and conveys advantages of shopping with Myntra.com in a simple, realistic manner.
Shot in Panjim, Goa, the film was directed by Nikhil Rao and produced by Jamic Films. The campaign was conceptualized by Agnello Dias from Taproot Agency.