My World to Launch Social Initiatives to Touch women lives

My World, the monthly magazine for women consumers recently celebrated the occasion of Children’s Day with the 11 Nanhi Kalis who are part of My World’s social initiative in association with KC Mahindra Trust’s Nanhi Kali programme that looks into the education of underprivileged girl children. The celebration took place on November 14, 2008 at Orchid City Centre Mall at Mumbai Central.

The celebration saw the Nanhi Kalis come together with readers’ kids and get entertained by magicians, mime artists, jokers, stilt walkers, etc. Model and TV personality Aditi Gowitrikar also made her presence felt with her daughter Kiara and mingled with the children making their day even more special.

Said Vishakha Singh, Director – MaRCom and Strategy at Future Media (I) Ltd, “My World has always endeavored to touch the lives of women consumers, whether it was by organizing a health and wellness camp in malls on Women’s Day, giving mothers and kids an opportunity to express feelings for each other on the occasion of Mother’s Day, or by sharing the gift of education with notsoprivileged girl children. This celebration is just an excuse to share some experiences with our little girls that they will cherish”.

The social initiative, which was launched on Women’s Day in March this year, urges people to come forth and nominate a woman consumer (who could be their mother, wife, friend, colleague or neighbour) for a sub scri ption of the magazine. In turn, My World forwards the proceedings towards the education of an underprivileged girl child. The campaign, titled ‘Gift a School’, has already helped light up the lives of 11 little girls by supporting their education.

My World, the magazine for women consumers, understands today’s woman and fulfills her ‘consumption needs’ for a happy active life, as it dwells on topics beyond just recipes, fashion and beauty, and looks at everything that impacts her life today like money, family matters, health, travel, shopping, entertaining, crafts, technology and international trends. Structured along the lines of a classical women’s magazine, it also provides plenty of shoppingrelated information for the discerning woman consumer. The strength of My World is that it reaches out to consumers, through its distribution network that spans consumption spaces such as Pantaloons, Central, Home Town as well as Lakme salons across
Mumbai, Delhi, Bangalore, Hyderabad and Pune.

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