New Delhi : 94.3 MY FM is dedicating a week long of on air specials to the singer par excellence Lata Mangeshkar. Lataji, who recently turned 81, in true spirits, connects to the ‘Jiyo Dil Se’ proposition of 94.3 MY FM. This living legend has been ruling the music industry for a span of 68 years and has lent her voice to over 25000 blockbuster songs. Her passion and enthusiasm towards her work has made her an idol of many aspiring singers.
MY FM as a birthday present is dedicating an entire week of carousing to honor this living legend starting September 27 – October 3. The radio station will play her songs all week long and share the insights of her work experience with her fans all over. To add on to the excitement, MY FM has also organized certain fun filled contests during the most popular on air show ‘Chandani Raatein’ from 9-11 PM, where in fans and followers of this eminent personality will be able to win self autographed pictures and Cd’s.
Commenting on this occasion, Mr. Harrish M. Bhatia, CEO, 94.3 MY FM said, “Celebrating Lataji’s birthday on air is yet another initiative from MY FM to live up to its brand philosophy of ‘Jiyo Dil Se’. The Jiyo Dil Se philosophy gets reflected in the singer’s zeal towards her work and still keeps her going even after having 7 decades of music behind her. Through the platform of such specials we tend to build an emotional connect with our listeners.