This time around, 94.3 MY FM planned a special activity for Woman’s Day called ‘MY Woman” scheduled in Nagpur, Bhopal, Indore, and Raipur. To create an emotional connect with the women audience by felicitating them on Women’s Day, 94.3 MY FM brought out this special initiative to highlight their initiatives and make them role models for others to draw inspiration from.
Through on-air and on ground campaigns in the selected cities, 94.3 MY FM received nominations for the ‘MY Woman’ Activity. Women from fields like Education, Woman & Child Health, and Social Work etc. were nominated through the huge response from listeners as well as self nominations. Listeners nominated women, who they feel should receive recognition for their work.
Based on the nominations MY FM short listed The Top 3 nominees from each city who were then presented to the listeners on air and the winner of “MY Woman” in each city was decided through voting done by listeners. OB activities accompanied on-air promotion of the campaign.
The winners in each city, based on the voting, were announced through an interesting on-ground activity to commemorate the spirit of women’s day and the chosen ladies were declared “MY Woman of the City”.
Speaking about the initiative, 94.3 MY FM’s Chief Operating Office – Mr. Harrish M Bhatia said, “Women are very special and 94.3 MY FM wanted to make this Women’s Day special for our lady-listeners. Our initiative was not only to celebrate womanhood but also to recognize the wonderful work that women do in whatever field they choose to work in. 94.3 MY FM’s MY Woman initiative brings recognition to these special women of each city through the listeners of MY FM. The nomination and voting system ensured that the women who are special to our listeners are brought to the limelight on their special day!”