Raipur, the next Commercial Capital of Central India is all set to get another identity! Joining fourteen other cities, Raipur will get to enjoy the music and masti package of 94.3 MY FM. Raipur marks 94.3 MY FM’s 15th station launch nationally and second for the state of Chattisgarh after Bilaspur. The Group has two more launches planned after this – in Kota and Jabalpur, which will complete its launch plans for all 17 circles it has license to operate in.
With rapid infrastructural development Raipur, capital of Chattisgarh is fast emerging as a truly cosmopolitan city. India’s biggest iron market, the city is surrounded by some of the biggest iron, steel, aluminum and cement plants of the country. Raipur is geographically located in a region, often referred to as the rice bowl of India and hence such a name. Its large power surplus, backed by thermal and coal reserves, is attracting power-intensive industries and Chattisgarh is poised to become the power-hub of the nation. Raipur already serves as a regional hub for trade and commerce for a variety of agricultural and forest products.
Raipur has a rich cultural heritage and a diverse lifestyle, owing to the interesting mix of people residing here – from Bengalis to Sindhis, to Marwadis, the city is home to a unique population mix. The city also presents a unique model of harmony and coexistence.
Says Harrish M. Bhatia, Business Head, 94.3 MY FM, “With Bilaspur station already doing very well, 94.3 MY FM offers exclusive FM Radio Network in Chattisgarh, unlike any other radio group. The city is attracting huge investments, witnessing rapid infrastructural development and is fast emerging as a metropolitan city, thus this was just the right time for us to launch our station in the city.”
Adds, Viplove Gupte, National Programming Head, 94.3 MY FM, “We are quite excited about the launch. The music package has been designed after in-depth research to fine-tune programming according to listeners’ tastes and preferences of Raipur. Our music content ratio is 70:30 and we keep our content local so that people get a familiar feeling with the station and enjoy that too.”
One of the most exciting and the fastest growing brands in the radio space, 94.3 MY FM is the radio station of Synergy Media Entertainment Limited, SMEL – a wholly owned company of The Bhaskar Group. Launched after an extensive research, 94.3 MY FM Dil Se! caters to the local flavor of the people and aims at becoming the voice of the Indian masses.