Listeners across 17 stations of 94.3 MY FM were enticed to attend the unveiling of the best mall ever in their cities today. The aggressive on-air and print campaign induced people to attend the opening of the best mall of the city ‘Super Mall’. As listeners thronged the site of the mall, 94.3 MY FM revealed a funny on-air property on ‘mall crawlers’ called ‘Super Mall’ and a plethora of fun filled activities for them.
Celebrating April Fools Day in its true spirit, MY FM’s listeners were surprised with funny on-air property named ‘Super Mall’ that depicts a typical situation inside the mall and tickles your funny bone with the most perfect pun on ‘mall rats’!
Continuing its spirit to launch innovative programming, Super Mall is MY FM’s new station property. It is next in series to the funny on-air properties of MY FM like ‘Critic Roshan’, ‘MY FM Re- Sholay’ ‘Current Ali Khan’ and ‘Hazam Nahin Hua’. MY FM listeners across its 17 stations love these funny properties and this has induced MY FM to continue to make their listeners smile and laugh.
“With the increasing number of radio stations thronging each city, radio stations have to keep its listeners hooked in novel ways. MY FM launched the on air Super Mall as a pleasant and naughty surprise for its audience. Everyone got a space on air to hang out just like in a regular mall and it was a pleasant way of celebrating Fools Day” ,Talking about this new initiative, Mr Harrish M. Bhatia, Business Head – Synergy Media Entertainment Ltd, said.
One of the most exciting and the fastest growing brands in the radio space, 94.3 MY FM is the radio station of Synergy Media Entertainment Limited, SMEL. Launched after an extensive research, 94.3 MY FM Dil Se! caters to the local flavor of the people and aims at becoming the voice of the Indian masses. Spread across the 7 states of Rajasthan, Haryana, Punjab, Gujarat, Maharashtra, Madhya Pradesh and Chattisgarh, MY FM is available in Jaipur, Jodhpur, Chandigarh, Bhopal, Jalandhar, Ahmedabad, Surat, Udaipur, Gwalior, Indore, Ajmer, Amritsar, Bilaspur, Nagpur, Raipur, Kota and Jabalpur.