My FM Gwalior launches ‘Koshish Dil Se’ campaign

New Delhi: Celebrations galore as 94.3 My FM hits a Hattrick on 5th August, 2010. As the ticker ticks to twelve tonight Gwalior’s popular radio station 94.3 MY FM celebrates its birthday by introducing its ‘Koshish Dil Se’ campaign in city of Gwalior.

Starting from its Bhopal station MY FM took it upon itself to bring about a change in the society. Taking forward this socially responsible undertaking 94.3 MY FM is proud to present a new spell of ‘Koshish Dil Se’, campaign with the birthday of its Gwalior station. An initiative under MY FM’s CSR programme, Koshish Dil Se has been conceived as a break from the monotony of routine life. An inspirational crusade for the residents of Gwalior, 94.3 My FM is all set to spread its philosophy of Jiyo Dil Se.

With the celebrations of the third edition of its Gwalior station, MY FM endeavors to serve its role of a socially responsible citizen. Under this project, 3 underprivileged street children Babita Soni, Julekha Khan & Saraswati have been chosen and MY FM will undertake the responsibility of ensuring their education. Being one of the primary requirements for making a living in the society education is a vital component for any individual. MY FM has chosen to provide basic education to these three kids by the means of which they can make a name for themselves.

MY FM extends the joy of its birthday celebrations by taking up the efforts to enroll these children in local NGO ‘CHILD LINE 1098, CENTRE FOR INTEGRATED DEVELOPMENT, GWALIOR’ in order to cater to their educational development. With a spirit of India poised, MY FM makes a pledge to encourage its listeners in order to participate in this cause by making contributions and donations for these under privileged kids.

The activities undertaken as part of 94.3 MY FM social programmes are focused on bringing smiles to people’s faces through these special occasions. The radio station as an ode to its philosophy will be driving towards the goal of encompassing majority of the society into its spirit of Jiyo Dil Se throughout the year.

Commenting on the initiative, Harrish M Bhatia – CEO, 94.3 MY FM (Dainik Bhaskar Group) says “Instead of celebrating this joyous occasion through regular fun activities, we have chosen to focus on giving back a little to help some underprivileged kids by showing them how to live Jiyo Dil Se! It’s heartwarming to see the spirit of these people and through the ‘Koshsih Dil Se!’ initiative; we are planning to really make a difference.”

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