94.3 MY FM was awarded a Silver in the first ever Exchange4media Radio Advertising Awards, 2010 at a grand ceremony at the Sahara Star in Mumbai today, October 7, 2010. The ERAA in its first year awarded 94.3 MY FM a Silver for the “Best on ground activation for a client – Retail” for their innovative and engaging on ground activity of acknowledging the Best Salesman in Raipur, the Rocket Singh of Raipur.
The distinguished jury was amazed by the out-of-the-box concept and its execution by 94.3 MY FM, to recognize the talent in the salesman of Raipur.
The on ground activity was organized in January 2010, and was termed as the first ever radio reality show of Raipur. MY FM visited several corporate houses in Raipur to find and honor the best salesman of the city. The activity received a phenomenal response and after thorough search 30 contestants were shortlisted. After a number tests and vote appeals, one contestant Mr. Ritesh Kumar from Magma Finance was awarded the title of Raipur ka Rocket Singh.
Harrish M. Bhatia, CEO, 94.3 MY FM, said, “We are honored to receive this award and are also very proud that our efforts have paid off and brought us such phenomenal recognition in radio excellence. In future too, we will make sure that MY FM continues to create waves in the radio industry.”
The exchange4media Radio Advertising Awards is a one of a kind and has been established to recognize work done in the field of radio advertising in the period July 2009 to June 2010. The awards were given away in 22 categories for the inaugural ERAA, and were divided into four broad categories – media, creative, broadcaster and excellence awards.
With their outstanding victory at the Exchange4media Radio Advertising Awards, India’s favorite radio station, 94.3 MY FM, not only made their listeners proud but also set a benchmark for all other members of the radio industry to integrate more and more dimensions into regular music and entertainment.