Synergy Media Entertainment Limited has appointed Shailja Naqvi as the National Programming Head of 94.3 MY FM. Prior to joining MY FM, Shailja has had more than twelve years of corporate media experience. Last, she served as the National Programming Head at Dhamaal 24 and was responsible for the successful launch of 9 stations under the banner.
“94.3 MY FM is pleased to welcome Shailja Naqvi into the ranks and we are confident that her experience and insight of the industry will take MY FM further in terms of innovative and exciting programming which has been the key to MY FM’s success. I wish her luck and a memorable time at MY FM ,” Harrish M. Bhatia, COO – Synergy Media Entertainment Ltd. said.
Shailja has had stints with many TV channels and production houses in past , including India TV, BAG Films (Dhamaal 24) Broadcast Worldwide, HTAand is quite excited to work with 94.3 MY FM “I’m looking forward to my association with 94.3 MY FM, as it is a brand that embodies the passion and zeal of the masses. It will be exciting to plan programming for a mass audience along with the challenge of sustaining the local flavour”, she said
94.3 MY FM hopes to continue its success story and expand further with Shailja’s expertise in understanding the needs of the market and strategic content planning along with her creative insights on Programming. The focus of programming at MY FM is always its audience and MY FM is dedicated to a one-to-one relationship, with an emotional ownership of the medium, with their listeners.