New Delhi :Living upto its brand philosophy Jiyo Dil Se, 94.3 MY FM has announced an initiative to make its listeners fulfill their obsession for money by giving them an opportunity to literally get richer by every hour.
To break the monotonous routine, MY FM brings an exciting and enthralling quick money making activity Paiso ki Baarish. An interesting interactive activity for the listeners of MY FM, Paiso ki Baarish will revolve around MY FM Maal Gadi- a car containing an see through box filled and sealed with cash inside, will be flagged off every day from different locations in the city by a local celebrity and will travel as per route plan covering key touch points and residential societies to create awareness & drive participation for this activity.
At each location, MY FM RJ will request the listeners to guess the amount in the box to win cash every hour. The listener who would guess the closest to estimated amount would be entitled to win the entire cash.
To be a part of this high energy shortcut funda to become rich every hour, listeners will have to spot the box in the city and send a sms on 54567 with their guess. The RJ during that hourly programme would pick a winner with the closest guess and announce it live on air. The activity will be done for duration of 10 hours thereby giving ten lucky listeners a chance to transform their lives. At the end of the activity, 1 winner will be chosen for Grand prize of 1 Lac! This is the MY FM way to engage with listeners extensively in a cash contest and driving them to Khelo Dil Se, Jiyo Dil Se!
Commenting on this initiative, Harrish M Bhatia – CEO, 94.3 MY FM (Dainik Bhaskar Group) said “94.3 My FM has had a reputation of being a listeners radio. Taking a step forward we want to reciprocate the love and loyalty that the listeners have shown towards us in the years. By introducing Paiso ki Baarish we endeavor to spread the spirit of Jiyo Dil Se by connecting it with their obsession.”