Amidst drums, trumpets and whistles at the Emvies 2009 the winners were announced on Friday(August 21) and there was celebrations taking place everywhere. Mudra Max bagged one of the special award this year- the Grand Emvie, for its entry ‘TVS Scooty – Women on Wheels’, in the Best Media Innovation – Events category.
As a part of the campaign, the agency set up The Scooty Institute across the country and trained over 3.9 lakh women to ride the vehicle.
Lodestar Universal just like last year bagged the People’s Choice Awards for the best case study on day one (August 14) of presentations for ‘Tata Nano – Nano ya na maano!’ in the Best Media Innovation — Ambient Media/Out of Home category.
The much awaited Tata Nano, touted as the world’s cheapest car, was promoted by Lodester by associating it with Amul through this campaign. Over three crore 100 gram Amul butter packs were branded as ‘Nano Butter Packs’, sporting visuals of the car with the Amul butter girl.
Again on the second day (August 17) the award for the best case study went to Mindshare, for ‘Nimbooz – Unlocking Potential of the Ekdum Asli Indian Refresher’, under the Best Media Strategy – Consumer Products category.
The idea of ‘nimboo paani’ being the authentic Indian thirst quencher,was pushed by Mindshare as part of its campaign to launch PepsiCo India’s lemon drink, Nimbooz. According to PepsiCo the drink contained real lemon juice, with no fizz or artificial flavours.
Maxus was awarded the RAM award for the best radio entry for ‘Nokia 5800 XPress Music – Nokia Re-creates the famous Midas Touch’. The team received a cash prize of Rs 50,000 for this campaign.
Maxus used radio to introduce Nokia’s new touch phones. The activity which was carried out in six metros across 30 malls in five weeks took place every Saturday between 5-9 pm, in association with Big 92.7 FM. The entire programming of the radio station was loaded onto a giant screen, and people at the mall were given a chance to be radio jockeys for a while, choosing from a library of songs on the screen.
Mindshare with 12 metals – two gold, four silver and six bronze was adjudged the Agency of the year.
Source: Bombay Adclub