New Delhi : Mudra Institute of Communications, Ahmedabad (MICA) invites nominations a four-day residential MDP on ‘How To Get The Best Out Of Your Advertising Agency (Or Your Creative Teams)’ scheduled from 16th to 19th July, 2013 at Ahmedabad. The programme will be led by Prof. Subhash Tendle, Head ‘Crafting Creative Communications’ programme at MICA.
The MDP will be relevant for middle and senior level executives in brand management, product management, advertising, marketing communications and corporate communications of marketing-led companies (in FMCG, Pharma, Media, Retail and Real Estate, etc.) – who are responsible for result-oriented creative done through their ad agencies. Ad agency executives in client servicing and account management will also be able to get the best out of their creative teams after attending this MDP.
The MDP at MICA on ‘How To Get The Best Out Of Your Advertising Agency’ will have presentations and lectures but more importantly, the participants would learn by doing, creating the brand communication themselves. The MDP will also include a workshop on ‘visual literacy’ and other interactive exercises to help participants learn and manage creative process (and also talent).
The MDP on ‘How To Get The Best Out Of Your Advertising Agency’ is designed to deliver a holistic framework and will make the participants understand, apply and leverage the entire process. The MDP will make them:
[stextbox id=”alert”]1. Understand what role a manager can play in developing ideas and the communication campaign that emerges out of it.
2. Appreciate how he can become a catalyst in the process of developing communication a campaign.
3. Gain insights as to how a creative person’s mind works and how to deal with creative talent to make the most of it.
4. Realise the importance of creativity in communication process and how to harness it as a management resource.[/stextbox]