MTV launches Gatecrash to brings festivities closer to the youth

Mumbai: MTV is launching MTV Gatecrash – which gives its fans a privileged access to the most exciting events across the world. Be it a musical festival, a carnival, a cultural extravaganza, MTV brings the festivities closer to the youth by allowing them to jump the queue through MTV Gatecrash. The name as it sounds grants a special access to the choicest winners to enjoy the festival in all MTV style.

Think youth festival, Think MTV. In last few months, MTV has been an official partner to F1 race – the start-studded sporting event. Recently, MTV was the official partner to the most prestigious EDM festival – Sunburn. MTV has also been the media partner to the Metallica performance – which was also broadcast on the channel later. In addition to this will now be MTV Gatecrash , which will include series of events that will run through the year making a pit stop at different music festivals. It’s simple! Where there is a music or youth festival, MTV Gatecrash will make sure to be there and be part of it.

MTV Gatecrash kickstarts this month with the music festival STORM, a camp out music festival for 2 days to be held on 21st& 22nd Jan, in the hills of the beautiful district of Coorg in Karnataka. The festival will have over 30 artists from across the globe performing on multiple stages. The Festival will have bands and DJs like Indian Ocean, Leslie Lewis, The Raghu Dixit Project, Judge Jules, Henrik B, BREED, Pearl, Nikhil Chinnappa and others.MTV Gatecrash with STORM is a multimedia initiative with a full blown campaign across TV and Digital.

AdityaSwamy, EVP AND Business Head, MTV India, explains, “Young people are experience junkies and since virtual experiences are the norm today, real ones are becoming even more special .. With MTV Gate Crash we will give people of chance to touch and feel the magic of the best in live entertainment, get inspired the creativity of the performers create social currency out of this once in a lifetime experience.”

Speaking about the concept of Storm, Lavin Uthappa, Managing Director of LiquidSpace Entertainment said “With a strong conviction towards preserving the environment, team-Storm takes the concept of “responsible Tourism experience” to a new level. This initiative is also to strongly address a few of present global concerns and doing our bit to prevent environmental degradation through innovative strategies and technology. It’s a complete experience for all age groups, young or the old with Multiple Stages, Food corners, a Flea market, an Adventure zone and Camping area where each individual at the festival enjoy music, nature, food and Adventure.”

Along with being a music festival, Storm and MTV will also promote a strong conviction towards preserving the environment, with eco-friendly venue, minimal usage of plastic and innovative recycling techniques; Storm Festival promises to fulfil the green-cause. The festival is a total “drug- free zone” and has a zero tolerance policy against those who breach it.

MTV Gatecrash will be one of the forerunners in innovating different ways to bring the best available events for the fans in India. MTV GATECRASH promises to be an open ticket to experience the best sounds, great symphonies and a story you can live to tell.

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