MSLGROUP bags three IPRA Golden World Awards 2012

Mumbai: Hanmer MSL, MSL New York and MSL China, all part of MSLGROUP, Publicis Groupe’s strategic communications and engagement company, have been recognized by the prestigious “IPRA Golden World Awards for Excellence in Public Relations 2012.”

MSLGROUP is one of only three agency networks to walk away with a hat-trick of awards in the global competition.

Hanmer MSL won in the “Consumer PR for an Existing Service” category for its “Bringing Bond Back” campaign for STAR Movies; MSL New York was recognized in the “Launch of a New Product” category for the introduction of P&G’s Scope Dual-Blast mouthwash at the Gilroy Garlic Festival. MSL China was awarded for its “Sweeten China with Small Acts of Kindness” campaign for Perfetti Van Melle Confectionary in the “Reputation and Brand Management Online” category. All campaigns were recognized for their creative engagement. The campaigns for Hanmer MSL and MSL China also were cited for their integrated communications approach.

The Golden World Awards for Excellence in Public Relations 2012 is a global, highly-respected awards program that commends world-class public relations campaigns. Inaugurated in 1990, the competition is conducted by the International Public Relations Association and judged by some 50 senior PR professionals drawn from over 40 countries.

Glenn Osaki, President, MSLGROUP Asia said, “We are honored to receive two wins at this year’s IPRA Golden World Awards, and I congratulate our colleagues from Hanmer MSL and MSL China on what has been a year of outstanding achievements. Both of these campaigns reflect MSLGROUP’s commitment to insight-guided thinking, and big, compelling ideas – with thorough execution.”

Jim Tsokanos, President, MSLGROUP Americas said, “We are pleased to have been recognized on the international stage for the third time in the last month for our work with P&G. Congratulations to the MSL New York personal care team for P&G and to our client for partnering with us to develop creative and effective campaigns.”

The awards follow a string of accolades in 2012 for MSLGROUP Asia, including “India Agency of the Year” from Public Relations Council of India (PRCI) in February; “Asia PR Agency Network of the Year” by Campaign Asia-Pacific in March; and “China Consultancy of the Year” by The Holmes Report in June.
The IPRA Golden World Award is the second global win for Hanmer MSL this year, having also been the only agency in India to be recognized by The Bees Awards, the leading international social media marketing awards, for their social media engagement campaign for eBay India (
MSLGROUP Americas has also celebrated a string of recent successes in the awards category.

The Scope win is the second global win for the Americas network this year. The P&G/Febreze team won a Silver Global Effie for the Breathe Happy Global Campaign. Additionally, MSLGROUP Nordics won a global Cannes PR Lion for their work with Ariel.

MSLGROUP Americas also recently won two North American Effies, two Silver Anvils and three Silver Anvil Awards of Excellence. Its UL campaign, “Commit a Minute for Safety,” was shortlisted at the Cannes PR Lions Awards.

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