Shanghai: MSLGROUP, Publicis Groupe‟s strategic communications and engagement consultancy took home their Asia-Pacific Consultancy of the Year award by The Holmes Report last night at the Asia-Pacific SABRE awards ceremony. Genedigi Group, a part of MSLGROUP, also picked up a SABRE award, winning GOLD in the Marketing for Consumer (Existing Product) category for Beijing Hyundai – Little Savings Go A Long Way.
The SABRE Awards and The Holmes Report Asia-Pacific Consultancy of the Year, celebrated together, shine a spotlight on best-in-class communication campaigns and agencies across the region. MSLGROUP‟s success follows a year of unprecedented award wins for the agency in Asia, including:
- Agency Network of the Year and PR Agency Head of the Year by Campaign Asia-Pacific 2013 PRWeek Awards on June 28.
- Two IPRA Golden World Awards for Genedigi Group‟s Little Savings Go A Long Way campaign and MSLGROUP‟s Singapore Tourism Bureau – Discover More in Singapore campaign in China.
- Six IBA Stevie Awards including Gold for 20:20 MSL‟s Evernote – The Perfect Human Memory Extension campaign and Silver for Genedigi Group‟s Samsung – Finding A Place in The Heart of GenY campaign
“A force to be reckoned with‟ according to The Holmes Report, MSLGROUP in Asia was applauded for its strong business performance, underpinned by an integrated approach that resulted in multiple local and multi-market new business.
Genedigi Group‟s Gold SABRE Award for Little Savings Go A Long Way, is the second award for the campaign this year, having also been recognised by IPRA.
Glenn Osaki, Asia President, MSLGROUP, said: “It was a huge honour to collect the Asia-Pacific Consultancy of the Year award last night on behalf of my talented colleagues across the region. We remain steadfast in our commitment to be the best agency for communication professionals to learn and grow. Through our people we will continue to deliver strategic advisory and content driven, integrated solutions to engage with our clients‟ stakeholders. A good example of this is the Beijing Hyundai’s Little Savings Goes A Long Way by Genedigi Group, which notched up yet another award for their daring campaign that challenged the public to reduce their individual carbon footprint. A bold strategy, but grounded in insights and one that led to increased sales for the Sonata brand. ” says Osaki.