MPG Publishing announces the launch of SOBeFiT, the first publication in South Florida dedicated exclusively to providing expert advice to men and women on fitness, nutrition, health and sports. Set to bring readers across the nation South Florida’s renowned healthy living lifestyle, the publication will feature a column by NBA star Alonzo Mourning, alongside leading contributors and experts in the industry.
SOBeFiT will be published six times a year with its first issue released on December 24th, 2008. Distribution will include select U.S. cities in response to requests and orders already received from newsstand distribution companies and international fitness chains. In South Florida, the magazine will receive premier distribution via wholesalers such as Media Solutions, The News Group and Anderson News/Prologix. Distribution locations will include high-profile gyms, hospitals, doctor’s offices, malls, restaurants, high-end grocery stores and colleges. SOBeFiT is expected to reach more than 115,000 readers.
“SOBeFiT is proud to launch the first magazine that celebrates South Florida’s world renowned healthy living lifestyle and bring it to readers all over,” said Marta Montenegro, Publisher and Editor-In-Chief. “Our editorial content is exactly what our target readers are looking for –relevant and practical information that may be used in everyday life. The content contributed by well-known experts in the industry, combined with our mission of creating a national movement to building a healthier and more active way of life, is sure to make SOBeFiT a success.”
The magazine provides collectible ‘on the go’ exercises, healthy recipes and nutritional advice for both men and women that can be removed from the magazine and be utilized at home or at the gym. Original sections include Body Shop Express, showing readers proper form and technique while working out; Fit Gourmet, a gastronomical and nutritional tour of Florida’s favorite restaurants; LoCal Flavor, where SOBeFiT analyzes famous South Florida’s dishes and then deconstructs the recipes to come up with healthier, smarter alternatives that can be prepared in minutes; From A to Zo, Alonzo Mourning shares his insight on developing a truly health-conscious community; Coach’s Corner, top coaches offer expert advice on their sport; Time Bandits, a column devoted to the latest anti-aging techniques and procedures; and Menu Mates, where Charles Platkin, “The Diet
Detective,” explores the best foods for him and for her when they are both trying to achieve a common objective.
Created in South Florida, SOBeFiT has assembled the most qualified team of advisors, contributors and industry leaders at the top of their game led by its CEO and Editor-In-Chief, Marta Montenegro. She is an avid athlete and marathoner with a diverse educational and professional background in journalism, finance, and exercise physiology and authored Forget Dieting! Exercise and Learn to Eat. She has been a frequent contributor to both local and national media outlets (including CNN) on topics ranging from nutrition, diet, and sports medicine to personal fitness, wellness, and conditioning. Marta is currently an Adjunct Professor of Clinical Exercise Physiology at Florida International University, where she earned her Master’s Degree in Exercise Physiology.
Among the qualified team of advisors and contributors are Dr. Richard Lopez, Associate Professor and Director of Florida International University’s programs in exercise and sports sciences. He has authored more than two dozen journal articles, scientific studies and book chapters on a wide array of topics in the field, with important contributions in the areas of geriatric sports medicine, exercise testing and pre scri ption for special populations, and anabolic steroid and drug abuse among adolescents; Lisa Dorfman, Sports Nutritionist for the University of Miami since 2003, she is also a personal nutritionist for several professional athletes, including those in the NFL, MLB, PGA, USTA, and boxing; Dr. Keith Hechtman, a founding partner for UHZ Sports Medicine Institute and an orthopedic surgeon. He is also assistant team physician for professional local and national sports teams; and Charles Platkin, “The Diet Detective,” a nationally recognized local nutrition and public health advocate.
The first SOBeFiT cover will be unveiled at the launch event on October 14th, 2008 at 7 p.m. by Alonzo Mourning at Miami’s Four Seasons Hotel in Brickell and will be emceed by Dr. Sean Kenniff, CBS4’s Health Specialist. MPG Publishing Corp. will present Mourning with a check for $25,000 to benefit Alonzo Mourning Charities.