MPG named agency or record for Yebhi.com

New Delhi: Yebhi.com, the fastest growing online shopping portal in India, has signed on MPG, the flagship media agency of the Havas group to handle their media duties. Looking to accelerate growth and reach as it establishes a bigger brand footprint; the company has enlisted the services of the industry veterans. MPG will be the AOR (Agency of Record) and handle the media planning and buying for Yebhi.com.

Manmohan Agarwal, CEO, Big Show Bazaar Pvt. Ltd. (Brand Owner – Yebhi.com) said, “We have never compromised on quality in our products, services and our partners. We did meticulous research and after deliberation finalized on MPG. MPG’s experience, credentials, and expertise make them the best partners to fulfil our potential and ambitions. ”

Commenting on the assignment, Anita Nayyar, CEO Havas Media, India and South Asia, said, “Yebhi.com has been a most promising player in the online space. Ecommerce has a great future and they have an interesting portfolio of offerings for the Indian customer. We are excited to work on this account and see it as a long term partnership.”

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