MPG India bags Rs 120 Crore SSTL account

Media Planning Group India (MPG) , the media buying arm of Havas Media , has won 120 crore Sistema Shyam Teleservices Ltd (SSTL) account.

The win follows a multi-agency pitch in which agencies like Starcom and Motivator participated. MPG will take care of all SSTL’s media strategies and planning and buying requirements.

Commenting on the win , Anita Nayyar, CEO, Havas Media said: “We are excited to be working with SSTL and look forward to the association. This is an important win for us as this gives us the opportunity to work on one of the most active categories like telecom. Given today’s situation in the telecom sector, it will be an interesting challenge to partner SSTL in making them one of the leading telecom operators in the country. We think it will be a great learning experience for us and we will gain a lot of knowledge on the category.”

An official spokesperson of SSTL commented on the development, “We found the MPG approach thorough and insightful. Their strategic thinking, driven by MPG proprietary tools, with an overall marketing perspective and an extremely passionate and enthusiastic team, made us choose them as our media partners.”

Shyam Telelink has got the pan-India spectrum for launching CDMA mobile services in India in early 2010. Russian corporation Sistema holds a 70 per cent majority stake in Shyam Telelink. The telecom operator operates in 22 circles.

Source: Bombay Adclub

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