MPG ,an international media service group, has been appointed by Nirlep Appliances Ltd , a non-stick Indian cookware brand , as its media planning and buying agency. The account size is estimated around Rs.4 crore.
“During the pitch, we liked their creative approach in selecting media, and their professionalism in terms of planning, using media tools, buying efficiencies, etc. Also, MPG is part of Havas Media Worldwide, thus we get access to the universal media planning/ buying competencies. The team is young and enthusiastic and that gave us a feeling that they have fire in their bellies to work on our brand,” Mukund Bhogale, MD, Nirlep Appliances Ltd, said.
MPG is an international media service group , part of Havas Media group , with more than three decades of experience, dedicated to establishing relevant points of contact between brands and consumers in order to obtain optimal business results.
Since its creation in 1978, MPG has expanded to more than 100 countries and consolidated a strong and well-connected network through a unique working methodology – Concert.
Anita Nayyar, CEO, MPG, said, “We are doing planning and buying for Nirlep and are excited about working for this brand.”
Source: Bombay Adclub