MovieTickets.com has announced a partnership with Starplex Cinemas, a Dallas-based theater chain operating 23 theaters and 216 screens nationwide.
“The addition of Starplex Cinemas to our roster of partner theaters is highly beneficial for both parties,” said Joel Cohen, executive vice president and general manager, MovieTickets.com. “It aligns us with a theater chain that boasts a solid reputation in the many regions it serves, as well as an ambitious long-term growth plan. In turn, MovieTickets.com will now offer Starplex Cinemas greater visibility and reach thanks to our robust affiliate program.”
At present, Starplex Cinemas operates theater locations in California, Colorado, Florida, Indiana, Nebraska, New Jersey, Ohio, Oklahoma, Texas and Washington. Future locations in Tennessee, Delaware and Illinois are planned for 2008. The Starplex chain is known for customer service; creative, consumer-centric contests and promotions; and community involvement.
“We’re pleased to partner with MovieTickets.com as they offer an extensive affiliate program, providing much more Internet visibility for our inventory,” said Traci Hoey, marketing director, Starplex Cinemas. “We expect MovieTickets.com’s reach to prove quite valuable to us and our patrons.”