Narain Karthikeyan, India’s first Formula 1 driver, has come on-board with MOVIES NOW to actively promote the Indian Television premiere of Rush on the channel.
The racer, who is not only idolized by racing enthusiasts alone, was in awe of the gripping storyline and a stellar cast featuring Chris Hemsworth, Daniel Bruhl and Olivia Wilde of RUSH. With power-packed action performances, directed by Academy Award Winner Ron Howard, this extremely engaging blockbuster is the most sophisticated and yet an exhilarating racing drama.
Having won over 25 awards nominations for its cutting-edge filmmaking, outstanding performances and incredible racing stunts, RUSH revolves around the greatest sports rivalry the world has seen – Niki Lauda vs. James Hunt.
“It is amazing to see how well the movie RUSH portrays the on and off-track lives of Niki Lauda and James Hunt. There is a lot to take back – from motivation, sheer grit and determination to the extent to which racing drivers and sportsmen are ready to go to when it comes to a rivalry. Apart from enjoying the skills and techniques of two of the most talented F1 drivers of the era, RUSH is an inspiring watch. The theme of bouncing back from tough situations and proving a point really stood out throughout the movie.” comments Narain Karthikeyan.
Shantanu Gangane, Marketing Head – English Entertainment, MOVIES NOW says, “We could not have found a better fit than Narain to promote the Indian Television premiere of RUSH. It’s one of our tent pole properties on the channel and we are leaving no stone unturned in garnering the desired viewership. The movie is not only inspirational but also a life-like re-creation of the legendary 1970s Formula 1 rivalry. With Narain on board, we are certain that we will be able to create that stir.”
Leveraging his enthusiasm for the movie, Narain Karthikeyan will be an integral part of the print & digital activations that have been planned. Since its launch, MOVIES NOW has fortified its position as India’s home for the best Hollywood blockbusters in stunning HD.