Motorola, Inc.’s (NYSE: MOT) Indian subsidiary, Motorola India Private Limited, and India’s leading digital publisher, Pressmart Media Limited, have announced the live news-on-the-mobile service1 on MOTO VE66, MOTOSURF A3000 and MOTOROKR EM35 phones slated for distribution in India.
News on the mobile provides consumers access to branded news content powered by Pressmart1&2. By selecting the WAP link “Daily News” on their Motorola phones, consumers can receive free news content and access to their favorite newspapers while on the go3.
Newspapers offered on the service include: Indian Express, The Financial Express, The Asian Age and Deccan Chronicle4. News-on-the-Mobile is designed specifically for the mobile phone screen for optimum viewing experience. A GPRS connection is required to access the free news content.
“We are delighted to bring the unique news-on-the-mobile service to the information-seeking Indian for whom news is an integral part of everyday life,” said Faisal Siddiqui, head of India Operations, Motorola Mobile Devices. “New applications on Motorola mobile phones are driven out of our desire to anticipate and fulfill Indian consumers’ needs and aspirations.”
“As the mobile Internet usage increases and handsets become more capable, users’ appetite for content is rising sharply,” said Sanjiv Gupta, executive chairman of Pressmart. “Our collaboration with Motorola India extends our reach to mobile users in this part of the world. It also demonstrates our capability and constant desire, to design and deliver technologies that consumers want in today’s rapidly changing times.”