Ministry of Tourism has released International Campaigns in the potential Markets to motivate travelers to visit India.
During the year 2009-2010, Ministry would be tactically and judiciously placing the Incredible India spots during the Oscar, Grammy and BAFTA Award Functions on E! Entertainment Channel, to catch the attention of the world population. Ministry in this endeavor, is also planning to release TV advertisements on Euro Sports during the Winter Olympics to be held in Vancouver. Apart from this, Incredible India spots will also be placed on major Pan European Channels during the renowned world events.
On CNN, Incredible India branding will primarily revolve around Talk Asia Programme to attract the ethnic Asian population.
Ministry of Tourism is also planning to release Incredible India advertisement in the print Media to coincide with World Economic Forum in Davos and G-20 Summit.
Ministry has proposed to do lot of branding in Conde Nast Traveller on the occasion of World Travel Mart (WTM) by supporting a special Integrated supplement of the publication.
Through Print Campaigns, branding will also be done in the in-flight magazines of the major international carriers. ‘Incredible India Brand’ will catch attention during ‘Hollywood Bowl’ an International Event, supported by the Ministry of Tourism, to be held in Los Angeles in the month of September, 09.
Incredible India Brand will further be strengthened during the Ministry’s Road shows proposed to be held in Moscow and St. Petersburg in September, 09.