Monster India Launches 360 degree communication campaign

New Delhi: Monster India, one of the leading online career and recruitment solutions provider and flagship brand of Monster Worldwide today announced an integrated campaign around its new brand positioning ‘Find Better’. With its new brand ideology of ‘Find Better’, Monster India aspires to enable employees and employers with Better Access, Better Connections, Better Results. To support the launch of this new positioning, the company is rolling out a 360-degree communication plan.

Commenting on this brand refresh, Sanjay Modi, Managing Director, Monster.com (India/Middle East/Southeast Asia) said, “Monster is the worldwide leader in successfully connecting people to job opportunities. From the web to mobile to social, we help companies find people through our most advanced technology. Our innovative products and services help connect jobseekers and employers better than anyone else across the world. Both employers and jobseekers are constantly seeking better. ‘Find Better’ builds upon our value proposition. It speaks to employers by helping them source, match and manage the key talent. To jobseekers, it gives freedom to connect from wherever they through mobile, social media or the web.”

Monster India launched Monster Mobile Solutions that boasts Monster applications across all mobile platforms. The launch of latest iPhone and iPad applications completed the Monster Mobile Solutions portfolio, which already had Android, Blackberry and Windows applications. The company also launched a WAP portal to help seekers and employers to access MonsterIndia.com from anywhere they are. With this launch Monster India became the first company to have a WAP portal for employers.

Monster pioneered jobs on television in India with the launch of ‘MonsterJobs Active’ in collaboration with Dish TV. The objective behind the initiative was to reach out to the jobseekers who have limited access to internet. “MonsterJobs Active” was launched to help jobseekers to search for jobs across the country from the convenience of their homes.

Monster India launched BeKnown, a professional networking app designed to allow people who use Facebook to establish a professional network on the world’s most popular social site. With BeKnown, people can seamlessly identify and connect with friends and professional contacts from multiple sources and grow their professional network, enhance their online professional identity and discover enriching career opportunities.

Monster CollegeTM has been designed to connect colleges and companies thereby simplifying campus hiring. Monster CollegeTM improves campus hiring through our deep domain expertise, extensive database, superior technology and innate understanding of the recruiting landscape. Monster CollegeTM offers educational institutes the opportunity to help graduates ‘Find Better’ by leveraging Monster’s extensive reach in the corporate world by connecting them to over 20,000 employers across various industries. Monster CollegeTM thrives on our in-depth understanding of the employment needs of both employers and job seekers. The initiative will help companies uncover the most qualified and skilled candidates and pave ways for recent graduates to explore new career opportunities

Monster India’s ‘Find Better’ campaign aims to provide users with an improved user interface experience coupled with a simple and clutter free presentation of information. The whole idea behind the overhaul is to increase the ease of navigation on the website.

Monster India launched Rozgarduniya.com in partnership with with ITC e-choupal network to provide Internet-enabled kiosks set up by ITC Limited in villages throughout India. The platform enables job seekers to access and apply for jobs through ITC e-Choupal. The initiative aims to bridge the divide between urban and rural recruitment in India through a multi-lingual job portal for rural job seekers where they can ‘find better’ more relevant jobs in their own geographies and recruiters interested in recruiting in rural areas can find the right resources.

The new Monster India repositioning will be supported by an aggressive marketing plan comprising of television, print and TV alliances, digital as well as on ground activation.

In addition to experience, how does luck factor into job search success? Do you wear that lucky shirt for a job interview? Do you follow the lucky tradition your mother gave you whenever you go for an interview? Do you believe in ‘luck’ when it comes to your job or an important chapter in your life? Or is it as simple as being in the right place at the right time?

According to the recent study conducted by Monster India, luck plays a crucial role in almost every sphere of our lives and especially in matter related to job search and career progression. Based on this consumer insight, Monster launches its new ad campaign based on two men who while waiting to be interviewed show off their lucky charms. There is a one up-man-ship as each one tries to outdo the other. In the end, the boss walks out with the third selected candidate. The other two men stare at him wondering what he did to get luck on his side. The selected candidate stops to pull out his smart phone which has Monster application for jobseekers, and comments that with Monster, the luck is on his side.

“We have made a conscious effort to blend humor in the television campaign as we operate in a serious category. It is our attempt to bring a smile on the face of the viewers,” added Modi.

Soumitra Karnik, National Creative Director, Dentsu India Group said, “In India, a large number of people believe in luck and lucky charms; especially when it comes to finding the right job. This is the insight we used in our communication. The idea is to reinforce Monster’s strengths as a result of the new initiative launched by the company to connect savvy jobseekers who want 24/7 access to employers anytime and anywhere.”

Leave a Reply