Monsoon Ads Pvt. Ltd, online video advertising network, has announced an exclusive online and mobile video advertising sales partnership with the Times Audience Network (TAN), digital video arm of the Times Group. Under the deal, the digital video arm of the Times Group will exclusively sell ads for internet portals and mobile apps in the Monsoon video advertising network for India.
This agreement will hugely benefit both advertisers and publishers who are part of the combined Network, offering advertisers unprecedented reach and access to premium audiences across a network of highly valuable Indian portals including Times Group sites and others such as Bollywood Hungama, Eros On Demand and Rajshri.
Internet video advertising is highly targeted and measurable as compared to television, print and online display advertising, and has emerged as the most effective method for brands to reach to their target customers. An advertiser is only billed for an ad seen by a viewer as opposed to being billed for ‘perceived reach’ of a given TV channel. Monsoon Ads also leverages user location and demographic data to provide brands an opportunity to make sure their ads target the right customer.
Commenting on the partnership, Rishi Khiani, CEO, Times Internet Limited, said, “Both publishers and advertisers in the space have been dealing with sub-standard monetization solutions, primarily because of limited options. This partnership brings to the fore the cream of India’s online video publishers with best of breed ad-formats, innovations and analytics to delight our advertisers.”
Harsh Nagpal, Director, Monsoon Ads Pvt. Ltd, commented “The partnership with the Times Audience Network allows us to capture and monetize the online/mobile video market in India unlike any other video advertising network has been able to. We intend to provide unprecedented monetization to all our Internet and Mobile partners and create the most effective video advertising network for India.”
Online video consumption in India has skyrocketed over the last year and is expected to grow even further by leaps and bounds. With 3G opening up in India, we expect on-demand video consumption on mobile platforms also to scale at a breakneck pace, added Mr Nagpal.