MOMS Outdoor Media Solutions (MOMS) has won Tata Teleservices OOH account . The incumbent agency was Aaren Initiative, which was also part of the pitch, as were Outdoor Advertising Professionals (OAP), Mudra, Street Culture, TDI, Outdoor Media Integrated, Laqshya and Navia.
MOMS will look into planning, buying and executing outdoor media solutions for both the GSM and CDMA businesses of Tata Teleservices, across all markets in India.
Madison Media already deals with Tata Tea and Tata Chemicals. And now, another unit of Madison World – MOMS – has been brought onboard to handle another Tata company – Tata Indicom.
Lloyd Mathias, CMO, Tata Teleservices, said, “We really liked the ideas MOMS brought onboard for delivering the integrated solutions. Tata Indicom needed to leverage this medium as we expand our operations countrywide.”
Contract handles the creative duties for Tata Indicom, which is the CDMA business from the Tata Teleservices stable, while Draft FCB Ulka handles the GSM business. The media duties for Tata Teleservices are handled by Lodestar.
Source: Bombay Adclub