MOL announces strategic relationship with Facebook

Mumbai: MOL AccessPortal Pvt. Ltd. has partnered Facebook to become a payment provider for Facebook credits. The partnership allows Facebook members to buy Credits using MOLPoints on Facebook and on MOL’s website. This strategic relationship with Facebook makes it significantly easier and more convenient for millions of people across Asia to purchase virtual goods in online games and applications on Facebook.

MOLPoints is designed to provide greater convenience for both digital gaming and online shopping experiences. MOL is constantly adding games, products and services to the MOLPoints catalogue and expanding their global network of physical, online and mobile payment channels. Currently, MOL has more than 600,000 physical and online payment channels across Asia, making it very accessible for anyone to purchase or top up MOLPoints.

MOLPoints is a virtual currency that is popular among online users in Asia. Thousands of people use MOLPoints to purchase a variety of online content and services, including online game credits on social networking sites and popular online gift cards (such as iTunes). MOLPoints is used in more than 2,000 online games. One can get Facebook Credits, Zynga Game Cards, MMO credits and popular US console game cards.

“There has been a phenomenal growth in the online gaming and social networking markets in Asia, and India is one of our key markets. MOL is committed to ensure that our consumers are able to acquire virtual currency for their digital lifestyle with safety and ease and we believe that this strong partnership with Facebook will continue MOL’s momentum to provide highly effective monetization solutions for the social web.” said Ganesh Kumar Bangah, Chief Executive Officer for MOL.

Registering for a MOLPoints account is easy. All one needs is a valid email address. Users can sign up via MOL’s site or they can directly go the the MOLPoints Application Page on Facebook. Facebook Credits enable users to buy and spend virtual currency in more than 150 applications on Facebook. Every month, more than 70 percent of Facebook members engage with applications on Facebook Platform.

As other payment methods tend to put a surcharge for processing the payment transaction such as credit cards, MOL does not impose this additional cost and thus it is now safer, easier and more cost effective to purchase digital goods and services. All transactions on the MOLPoints network are secured by MOL’s encrypted payment gateway. MOL’s industrial-strength security technology helps to ensure transactional integrity and security resiliency, at all time.

“The relationship with Facebook demonstrates MOL’s growing role as a leading payment provider for social networking sites in Asia”, said Ashish Khoria, Country Manager, MOL AccessPortal Pvt. Ltd., “Over the last few quarters, we have seen an increase in payment transactions and payment volume. This partnership continues MOL’s momentum to build the largest end-to-end content, distribution and commerce network in Asia.”

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