Discovery Kids on Tuesday received praise from India’s Respected Prime Minister Narendra Modi for its support to the ‘Swatchh Bharat’ campaign. In his tweet, Respected Prime Minister Modi praised Discovery Kids’ initiative and expressed confidence that it will inspire many others to join in making India clean.
Talking about the initiative, Rahul Johri, Executive Vice President and General Manager, South Asia & Southeast Asia, Discovery Networks Asia Pacific, said “It is a great honour to be appreciated by Respected Prime Minister Narendra Modi. Discovery Kids believes in entertaining and enriching the lives of children through its programmes and viewer initiatives. Discovery will spread the message of ‘Swachh Bharat’ through its portfolio of channels reaching over 270 million cumulative households across the length and breadth of India.”
He further added, “KISNA is one of the favourite characters in Indian homes and I am confident he will attract young and old Indians in equal measure to further strengthen this movement.”
Discovery Kids joined Respected Prime Minister’s ‘Swatchh Bharat’ campaign by launching an on-air Public Service Announcement (PSA) for its young viewers to make India clean and beautiful. KISNA, kids’ favourite character on television, encourages viewers to change their habits and keep their city clean. Kisna is seen calling upon the young children to inculcate good habits by not littering on the streets and using garbage bins to make India clean. Discovery Kids is reaching out to kids during the summer holidays to spread the message of Swachh Bharat with the loveable Kisna in malls and entertainment parks across the country.
There are five PSA videos currently on air on Discovery Kids, Discovery Channel, Animal Planet and Discovery Science.