MobileStore bags Campaign of the Year Award

The MobileStore has been awarded for the“Campaign of the Year” and “Durables Retailer of the Year” at The Star Retailer Awards.

Organized by RETAILER, the retail opportunity magazine promoted by Franchise India Holdings Limited, The Star Retailer Awards in its second edition paid tribute to retail industry’s top achievers while showcasing outstanding achievements of Retailers across India and International Retail concepts and recognized exceptional achievements in the retail industry. The awards were held on December12th, 2007 in Delhi.

“Our Marketing effort has been a complete 360 degrees approach with the Marketing strategy and communications built around our Brand value of Fun. This approach has been taken across all media from TV to In-Store and across unprecedented buzz creating ground activation program like the “Rock with Rolls” promotion with the world’s most prestigious car – the Rolls Royce Phantom, by creating a never before ground carnival where any consumer can enjoy a free ride in The MobileStore branded Phantom”, said Rajiv Agarwal CEO & Director The MobileStore Limited on the occasion. “In just a short span of our launch, we are now a recognized and respected Brand and this Award stands as a testimony to this achievement – a Retail Marketing case study”.

The awards establish the supremacy of The MobileStore brand as India’s first national chain of multi-brand and multi-service outlets in the telecom retail space. The MobileStore is an Essar Group company with over 360 outlets across the country offering world class shopping environment, with state of the art technology in telecom solutions and a host of unique value-added services, all for an unmatched customer experience.

The MobileStore caters to Indian consumer choice of the widest and most comprehensive range of mobile phones with special offers from all the key brands available across the globe. The MobileStore offers complete telecom solutions right from mobile purchase to the choice of service operator and miscellaneous services like monthly bill collections etc., the stores also offers connections (pre paid and post paid), accessories and content including the latest ring tones, wallpapers and gaming and after sales service, available not only in the city of purchase but in all The MobileStore outlets across the country.

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