Mobile ad network INMOBI Enters US Market

New Delhi: InMobi, the world’s largest independent mobile ad network with operations in Bangalore, Mumbai, London, San Francisco, Singapore and Tokyo, today announced its official launch in the US market. InMobi already maintains 2 billion US ad impressions monthly following its soft launch in January 2010. Today’s announcement officially extends the industry’s most expansive global network to US advertisers, publishers, and developers.

As Asia’s largest mobile ad network, InMobi reaches out to more than 179 million consumers, serving over 16.7 billion impressions per month across Asia, Africa, North America and Europe, as the network more than doubled its monthly impressions (from 7.5 billion) in less than six months.
Anne Frisbie, VP & Managing Director, North America comments: “After two years of rapid expansion around the world, InMobi is in an excellent position to help global brands capitalize on mobile advertising’s reach, performance, and creative impact. With 3G and 4G smart phones expected to be in the hands of nearly 2.75 billion consumers globally by 2014, we are perfectly positioned to be a priority digital media buy for US global advertisers.”

According to InMobi’s network statistics, Asia Pacific continues to be their largest growth region for ad impressions adding 5 billion in just 5 months (see table 1). “Since launching the company in 2007, InMobi has grown into Asia Pacific’s largest mobile ad network. With our network now officially extended to the world’s largest economy, we are well positioned to help our global APAC clients capitalize on the lucrative US market, ” said Emmanuel Allix, InMobi VP & Managing Director, APAC.

“InMobi has been a key partner for us since 2008. Few, if any, mobile ad networks can match InMobi’s scale and performance around the world. Their entry into the US market extends their reach even further, and we are delighted to be working with them as our global partner,” added Mark Rosner, CEO of Zedge.

“As one of the leading US mobile publishers and InMobi’s first US-based partner, we have been a part of their international expansion since 2008. This launch confirms InMobi’s position as a leading global mobile advertising network and as such we have already extended our partnership to include the US market,” said Ashwin Puri, VP Business Development & Marketing at Vuclip.

“InMobi’s reporting and analytics tools are world-class and provide the control we need as a partner to drive performance,” said Justin Siegel, CEO and co-founder of mobile social network MocoSpace. “We have already committed to InMobi’s expansion within the US, recognizing the benefits of their technology in this market.”

Since its inception in 2007, InMobi has grown to enable advertisers, application developers and publishers to reach mobile consumers in 108 countries. This unparalleled reach, coupled with its superior results have enabled InMobi to achieve early profitability in the highly-competitive, fast-growing mobile advertising sector. InMobi’s mobile customer discovery delivers superior results through its intelligent, self-learning technology. This is enhanced by InMobi’s recently-launched AdROIt™ advertiser analytics technology, which delivers automated performance improvements in real-time. InMobi global clients include: Reebok, Quaker Oats, Microsoft, Sony Ericsson, Nokia, Barclays, Yahoo, and Google.

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