Mobifusion has announced a partnership with McGraw-Hill Education (MHE) in India to develop mobile learning products adapted from its best- selling titles.
MHE India, during its 38 years of publishing presence in the country, has created a world-class content bank of educational and professional titles. In teaming up with Mobifusion for mobile product development, MHE India will expand and widen its readership by tapping into the huge market of mobile users in India.
Among the initial products coming to major mobile operators in India are business titles featuring investment guidance and content derived from various Indian competitive examination prep guides for IIT, AIEEE and UPSC exams.
“McGraw-Hill Education is always exploring new and innovative methods of reaching users with our authoritative and trusted content, and mobile is clearly a very promising new channel for expanding our reach. Our partnership with Mobifusion will also enable us to serve new customers in different ways,” said MHE India Managing Director, Ajay Shukla. “Mobifusion will be developing and delivering innovative mobile experiences based on our market leading educational content.”
Pavan Mandhani, Founder & CEO of Mobifusion said “Our collaboration with McGraw-Hill Education (India) will open the world of the mobile user to a tremendous variety of high quality educational tools, exam prep guides and entertaining applications for daily use on their mobile phones.”
Mobifusion is a leading mobile media content company that partners with top media and publishing companies to develop and deliver best-selling branded mobile content products to consumers around the world. The company’s patented m-publishing technologies provide rich information and entertainment products across different wireless platforms.
Mobifusion’s award-winning products are enjoyed by millions of mobile users and are available through the world’s top wireless operators and retailers. Mobifusion is privately held and is headquartered in Gurgaon, India and California, USA.