New Delhi : StratosHear, a leading mobile media company, has announced that MobiAdz has reached a major milestone in serving one billion ad requests per month. It has achieved this exceptional run rate in just the three months since its commercial launch. MobiAdz is StratosHear’s premium mobile advertising network which has enjoyed an incredible reception from the marketplace due to its highly targeted ad serving platform and greater than industry average fill rate for its publishers.
Vinay Kumar, CEO StratosHear, said, “We are excited to see such tremendous growth for MobiAdz. We have delivered extremely successful campaigns to our advertiser partners and have expanded our publisher network to include long tail and branded publishers. With such explosive growth, we are now among the top India-based mobile ad networks.”
As a result, MobiAdz sales revenue has gone up by 900% and StratosHear expects quarter on quarter revenue growth to be over 250% in the next year. Since launch, numerous branded and content provider advertisers have successfully executed both brand and performance campaigns on MobiAdz. The network has delivered above industry average CTRs ranging from .5% to 4% to advertiser and agency partners, thereby maximizing their ROI and delivering on their marketing objectives.
Going forward, MobiAdz is investing in further scaling its global platform and in enriching its artificial intelligence components which are the proprietary algorithms that are used to ensure optimal ad targeting and campaign results. This enables the MobiAdz engine to go beyond the traditional ad network approach to deliver advanced campaign optimization techniques for its publisher and advertiser partners.
With Mobile Internet Ad Network and Voice Ad Network, only StratosHear’s product portfolio includes audio, banner, voice and text. StratosHear has expanded its mobile advertising offerings from rich audio advertising to include mobile Internet ad formats—such as banner, video and text—and has emerged as the one-stop solution for all advertisers embracing the mobile medium.