In the last year Mint has established itself firmly as the second largest business daily in the country with the best reader profile. Our editorial emphasis on clarity – through credible and no-jargon reporting and analysis, along with our accessible format and unique content – makes us the choice of the most influential business reader. Lounge, the section from WSJ and Business of Life are among many firstin- the-category innovations that have given us a clear edge. Awards and recognition from organizations such as CNN and Fortune have validated this belief.
Mint is, of course, more than just a newspaper. It is a unique integrated organization spanning print, web, mobile and events. Livemint.com has built strong traffic with innovative products like videos and blogs. Over the last year, we have launched “m.livemint.com”, the Wap site that is designed to provide quality business news and analysis to our readers on the move. “Clarity Through Debate” is now a powerful events platform for debate in the business and policy fraternity, that not only takes the brand forward, but also strongly supports Mint’s revenue plan. As we go ahead, we will continue to exploit the strong complementarity of our portfolio.
Mint today is strongly placed to exploit the challenge that advertisers face in their search for media vehicles focussed on tight and valuable audience groups. This confidence is based on the loyalty of our readers who cherish a well-written and well-designed product. In the coming years, Mint will continue to move along its strategic growth path and become the first choice of the discerning reader.