Milano launches new TVC featuring Hrithik

Mumbai: Indrajit Nattoji, the Nex-Gen Director begins the shooting of Milano’s new Television Commercial with Hrithik Roshan at the Mehboob studio. The new Ad features Hrithik in an altogether new Avatar of a Roman Emperor. The girl opposite Hrithik is a never-seen-before-face in India. “Scarlett is an English model who can act too, since that was top priority. It was her light eyes that caught my eye and the fact that she could look both arrogantly proud and beautifully sensual,” explains the Director Indrajit Nattoji.

“Like with the earlier Milano ad, the product i.e. the Milano cookies is a catalyst for sensual romance, but the scale is a 100 times bigger. Set against a massive background of 10,000 warriors, we are almost filming a Gladiator in 30 seconds,” says Nattoji, admitting that Hrithik’s regal bearing as a Mughal emperor in Jodhaa Akbar could have played a part in determining his new avatar.

The second phase of the shooting of the war scene is scheduled to begin in Gran Sasso Campo, 150 kilometers from the historic city of Rome, around Mid-May. Hrithik will be shot against blue screen as the film involves high-end special effects.

“We had sourced for locations in China, Thailand, Malaysia, Prague and Turkey before settling on Italy. It wasn’t just the historical significance of Rome and the fact that the packaging of the product is very European that drew him. He was also influenced by his actor’s classical good looks reminiscent of a Greek God. “, informed the Director. And also the fact that authentic period costumes were easily available there and did not have to be recreated from threads. However, Hrithik’s costume was tailored to particular specifications by Sanjeev Mulchandani. And despite the fact that the actor is known to be a hard-to-please perfectionist, the clothes passed muster in just two trials. Reminiscing about the earlier Milano campaign, the director says that putting Hrithik in an “uber cool Period packaging in 30 seconds” was a high.

The post-production will be done in Malaysia with special effects galore. “We’ll be going the way of the Hollywood hit, 300,” promises an upbeat Nattoji. “Twenty ‘extra’ warriors are going to multiply into 10,000.

Nattoji further elaborates “But special effects aside the real challenge is telling an epic story of love and seduction all in 30 seconds. That’s what really excites me”

Having worked with Hrithik earlier, Nattoji has a special word for his star who gave him exactly the same pose after a half-day break for the Sony Ericsson Shake AD. “I don’t know how he got the step and body angle so perfectly right the second time too,” Nattoji marvels. “It was almost mathematically precise!”

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