Mid Day to Distribute Daily Motion Videos

Dailymotion, the world’s largest independent video sharing platform has entered into a partnership with MiD DAY to enable the video distribution and aggregation section for mid-day.com. It will also empower the mid-day.com site with its tools to engage users for video interaction.

Didier Rappaport, Co-founder of Dailymotion is currently in India on a short business visit. He said, “I am extremely happy to partner with MiD DAY and respect the pioneering steps MiD DAY is taking to enable citizen journalism with Dailymotions’s new media tools. Both are young and dynamic organizations, and leaders in their respective domains.”

“MiD DAY as a group is committed to convergence and multi media. Even as we speak, the cross-over of radio jockey’s into print and journalists doing radio has begun. Journalists doing video was but a natural way forward,” says Shishir Joshi, Group Editorial Director, MiD DAY Multimedia Ltd.

“With video, and our partnership with Dailymotion, the MiD DAY experience now goes beyond the written and audio forms of communication. This is highly enriching, for the journalist as well as the audience,” he adds.

Dailymotion is a video sharing web portal based on Web 2.0 technology that has a robust tech infrastructure. Dailymotion is based in France with offices in UK, Germany and US. It has over 1 billion pages views in a month with 37.7 million unique users per month. Some of the world’s biggest media networks have their alliances with Dailymotion.

MiD DAY Multimedia Ltd, a listed company on the exchanges, is a leader in the afternoon newspaper space in the country, with print editions in Mumbai, Delhi and Bangalore. MiD DAY, through its FM brand, Radio One in partnership with the BBC, has made its mark across cities in Delhi, Bangalore, Mumbai, Ahmedabad and more recently Pune. The group has an established presence in the multimedia space, with its web version, mid-day.com. This entertaining news break now has been focusing on the Young .

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