MiD DAY ties up with Franklin Covey

MiD DAY India’s leading afternooner joined hands with Franklin Covey South Asia to bring to YUMPI audiences in Mumbai, Dr. Stephen Covey, Vice President of the world’s leading firm on Leadership Consulting, Franklin Covey, and author of several bestselling management books including “7 Habits of Highly Effective People”. Dr Covey addressed a seminar on “Overcoming Challenges in Today’s Times”. Dr Covey who has been recognised by Time Magazine as one of 25 most influential Americans of all times for his work in the field of Leadership, will also travel to Hyderabad and Bangalore over the next two days addressing gatherings on the same subject in each city. The keynote address was given by Shishir Joshi, Group Editorial Director, MiD DAY Multimedia.

Says Rajan Kaicker, CEO Franklin Covey South Asia “Franklin Covey is committed to providing the most comprehensive and reliable solutions on leadership and HR issues to its clients. Events such as these are a reconfirmation of the depth of expertise the company has to offer as well as the authenticity and rigour of the content that draws blue chip clients to work with us.”

The seminars, led by Dr. Covey himself offer participants an opportunity of a lifetime to be guided by this world renowned teacher on the subject of leading in times of crisis and uncertainty. Aimed at senior managers, the sessions will cover a variety of issues such as improving results at a personal and professional level, and helping people and companies develop more meaningful and productive relationships as well as increasing effectiveness. Participants will explore techniques for problem solving, develop strategies for managing stakeholders and public opinion and integrate a crisis management approach into their overall business strategy. All this is supported by cutting edge frameworks and tools, and rich audio visual material.

Says Dr. Covey “Each of the seven principles in my book The Seven Habits of Highly Effective People is based on universal and timeless concepts which every religion preaches. I could see that in these lay the solutions to many of the world’s economic problems. Today, in this economic downturn, it’s more than ever important to learn to internalise these principles and use them to manage ourselves at an individual level. They can empower groups of people inside our organisations and we must allow them to permeate the entire culture of our organisation.”

Says Manajit Ghoshal, CEO MiD DAY Infomedia “It is MiD DAY’s constant effort to effectively engage its audience of urban professionals in the context of their working day. Events such as these are the perfect example of MiD DAY’s commitment to providing innovative, worthwhile and value adding content to its YUMPI audiences.”

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