MiD DAY, India’s leading afternooner has launches the ‘Vodafone presents India 9 – 5’ contest in an effort to engage its YUMPI readers across all 4 cities i.e. Mumbai, Delhi, Bangalore & Pune. The concept follows a tremendous response from the newspaper’s anniversary issue which featured photographs from 10 of India’s most promising young photographers, capturing 10 cities in India from 9 am to 5 pm.
Participants have to click a photograph of their take on India from 9am to 5pm and upload their entries on the newspaper’s website mid-day.com along with a caption. The participants can upload as many photographs as they like. An eminent panel of judges, comprising of India’s leading photographers will judge the effort. Points are awarded for the most stirring photograph as well as the caption and a combination of the two will determine the winners. Winning entries will be featured in MiD DAY in “The Guide” section everyday. The jury will also select 12 photographs at the end of the contest and declare 12 overall winners, 3 from each of the 4 cities, who stand to win cool camera phones.
Says Manajit Ghoshal, CEO MiD DAY Infomedia Limited “MiD DAY has always been an engaging newspaper for its readers. Contests such as these target the YUMPI and have received fabulous responses in the past. This contest again puts emphasis on our commitment to being the most engaging newspaper for our young working urban audiences.”
Adds Neville Bastawalla – Head Marketing, MiD DAY Infomedia Limited “Through this initiative, we really wanted to give the YUMPIs a platform to explore their hidden talent of photography and also express their love and connection with their city. As all of us spend a major chunk of our time outside our homes, i.e. in the city, there are so many defining moments that we can capture and thereby express what we feel for the city”
The duration of the contest is from 1st of July to the 31st of July.