MiD DAY has joined hands with Australia’s famous beer maker Fosters, bringing another reason for readers to celebrate along with all their office folk with the launch of the “Second Season of Fosters’ Presents MiD DAY Happy Hours @ Work Contest”. Over the next two months or so, 30 winners stand to win rocking parties with thumping music, sizzling starters and Fosters at their offices.
This recently launched contest is being heavily promoted by India’s No. 1 afternooner, among media houses, agencies and corporate houses. The promotional text simply requires contestants to send an SMS to a number and if luck smiles on them, then the Fosters’ – MiD DAY fun brigade will be sure to gatecrash their offices and guarantee a rollicking party. Said Jude Fernandes, CEO Mudra Communications, one of the offices to win last year “It’s a great idea from MiD DAY, and we’re delighted that Mudra was the winner. Especially with the year end holiday’s coming up, it really gets everyone in a celebratory mood. It’s also excellent for office morale.”
Parties will be in offices on an agreed day from 6:00 pm to 9:00 pm in the winners office premises.The contest will run over the next six months with 3-4 parties being up for grabs each month in offices in Mumbai & Pune.
Says Mr. Manajit Ghoshal , CEO ,MiD DAY Infomedia Ltd. – “ MiD DAYHappy Hours @ Work is a hugely successful marketing property that engages readers, strongly establishes MiD DAY’s positioning of Make Work Fun and also creates engagement amongst our target audience of Young Working Professionals.”
Said Neville, Head Marketing, MiD DAY Infomedia “At MiD DAY we have made it our goal to effectively engage the highly coveted but elusive audience of urban professionals. Unique and innovative properties such as Fosters’ Presents MiD DAY Happy Hours @ Work Contest” help drive home MiD DAY’s position of Taking a MiD Day break and Making Work Fun”
During the last Season we had these parties at the offices of Onida, ICICI Prudential, Zapak, Mudra, Madison Communications, Ogilvy & Mather, OMS to name a few.