Mumabi : India’s leading Afternooner MiD DAY has bagged the maximum number of Finalists for Marketing Campaigns (6) across the world at the prestigious INMA (International News Media Marketing Association) Awards 2010 to be held at New York, USA on April 28.
MiD DAY bagged the highest number of finalists from 57 newspapers in 19 countries. The awards announcements will take place at the 80th Annual INMA World Congress at the Marriott Marquis in New York. From the finalists, 30 first-place award recipients across three circulation groups in 10 categories will be publicly announced. All finalists will be featured in the 2010 edition of “Best In News media Marketing,” a multi-media digital report chronicling the honourees of the INMA Awards competition.
“Being selected a finalist for the coveted INMA Award is a reward unto itself,” said Earl J. Wilkinson, executive director of INMA. “In New York, we will learn who the ‘elite of the elite’ will be from marketing campaigns in the past year.”
Says Manajit Ghoshal, MD & CEO MiD DAY Infomedia Limited, “Marketing at MiD DAY believes in creating benchmarks for its efforts year on year. With 6 marketing campaigns declared as finalist this year, the highest across the world, it indeed is a memorable way to build brand MiD DAY. Year on year wins from prestigious international forums like INMA and IFRA are a testament to the excellent value and innovative solutions delivered by MiD DAY to its clients”
Adds Neville Bastawalla, Head, Marketing MiD DAY Infomedia, “MiD DAY strongly believes in delivering marketing messages that create maximum impact among the desired target audience. MiD DAY’s constant marketing innovations amplify the brand and mission by many folds. Pitch Brand-O-Meter has already declared MiD DAY as the No.1 newspaper in the innovations category in India and 6 marketing campaigns as finalist this year at the INMA are a global recognition of this effort.”
Judging for the 2010 competition featured 23 top executives from media companies, product manufacturers, and consulting firms worldwide. Judges came from countries such as Australia, Canada, Finland, Guatemala, Iceland India, Ireland, Italy, Jamaica, The Netherlands, Pakistan, Peru, South Africa, and the United States.